Thinking about marketing, customers and business performance
Marketing problems rarely exist in isolation.
These articles look at some of the things I see businesses wrestling with - from growth and customer retention to buying decisions, marketing performance and the assumptions that can send you in the wrong direction.
Sometimes the answer is marketing. Sometimes it isn’t.
Have a browse. You might find a different way of looking at something.
Marketing doesn’t stop when the customer says yes
Why does customer experience matter to marketing?
Are you really communicating with your customers?
We’d like you to take a long hard look at what you are saying to your customers.
Sales and marketing - where does one end and the other begin?
Sales and marketing seems to trip off the tongue as easily as fish and chips, doesn’t it?