Customer Centricity - the key to success
I passionately believe the customer should be at the heart of every business – that’s what customer centricity means, but it is also the very essence of marketing.
You can’t possibly anticipate and satisfy your customers if you don’t put them front and centre in the business. Champion them in the boardroom. Ask in every part of the business “Is this right for our customers?” “Is it what they want?”
Regardless of whether you are a product or a service based business delivering a seamless and pleasurable experience for the customer at every touchpoint – even while they are thinking of becoming a customer – is essential.
It turns a lead into a customer, into a repeat customer and then into an advocate, even a loyal fan and someone who is happy to recommend you. And they won’t recommend you if they can’t be confident that you will deliver – because their reputation is on the line.
Look at everything in the business through the eyes of the customer. How do you really measure up?
How customer centric is your business?
Discover the customer-centricity of your business by clicking on the button below to access our engaging and insightful quiz.
